Keeping with the theme of getting so fresh and clean this summer, today’s post is all straight up, simple steps to get detoxin’ yer locks.
The folk at The Purist Company develop the A’kin, Al’chemy and Pure Therapy brands, so they’re pretty serious about ethical haircare. Here, Purist’s Iona Yeung and in-house Botanical Chemist extraordinaire Annabelle Personeni share 4 simple tips on what to look for (and avoid!) when it comes to making the switch to shampoo that’s better for you and far, far easier on the world.
Oh, and I do believe we have an Al’chemy shampoo, conditioner and treatment to giveaway here too! So read on!
1. Cut out the silicones.
Silicones are proverbial fast food to the hair, a quick fix with immediate results. They make your hair nice ‘n shiny – Silicones can be found in most “nourishing” shampoos, and in almost every conditioner and serum. Often found in hair styling serums, silicone based products don’t actually treat or nourish the hair. Used long term, product can build up, weighing hair down. Opt for products that offer nutrients to your hair, so it can shine naturally without the help of silicones.
Good to know: Products containing silicone may also be listed under its synonyms (i.e. Dimeticone and Cyclopentasiloxane). If there is a cone or silane at the end of an ingredient, it is likely to contain silicones.
2. Invest in a quality shampoo and conditioner.
Annabelle says: To nourish the hair and scalp, switch your silicone based conditioner to a natural conditioner. Using a natural conditioner will “re-boost” your hair with the nutrients and proteins it needs to look shiny and healthy. A deep cleansing shampoo will aid in removing product build up.
If it’s too difficult to part with your current styling regime, try reducing the use of silicones by choosing a natural based shampoo and conditioner, but keep your silicone based serum for a while. Then, slowly reduce the use of the serum and switch to a leave-on natural hair conditioner.
3. Make good use of the basics
Break the habit of over washing: Wash hair with a gentle shampoo once every few days, as using shampoo daily strips hair of its natural oils while over stimulating the production of sebum. (It’s a vicious, oily cycle.) Those who perspire a lot from physical activity or weather may still rinse hair daily if necessary, as perspiration is freely washed off with pure water.
To get the most out of your conditioner, Annabelle suggests rinsing it out in two steps as it enhances the deposition of natural conditioning ingredients. Apply conditioner as usual and but rinse with only ½ cup of water first, followed by a full rinse. Doing so will break down the emulsions, releasing more nutrients to the hair.
I say: One of the main reasons we’re obviously reluctant to make the switch is because it can be a big splurge to do so. But on the other hand, once you’ve detoxed your hair from its silicone and frequency dependencies, you’ll use far less product. So over time, you’re not only financially breaking even (or doing even better), you’ve also considerably reduced your eco-impact!
We recommend: Al’chemy Jojoba Light Conditioner, RRP: $14.95 225ml, $26.95 500ml
4. Lastly: Be smart, read your labels.
Annabelle says: Healthy hair will benefit from products that are free from harsh chemicals like parabens, sulphates, ethoxylated and petrochemical cleansers, silicones, phthalates, mineral oils, DEA and artificial colours. If you come across an unfamiliar ingredient, sites like www.skindeep.org are a great resource for ingredient profiles and safety ratings.
I say: And you’d also be amazed if you heard from water and soil scientists (I used to work with some) how much of a pain in the arse these particular chemicals are to remove from wastewater at the treatment plant. They’re a real concern because they’re ecological disruptors when leaching into waterways and soils, persisting in food chains and ecologies.
And now it’s (drum roll please)….
We have a hair care pack, courtesy of Al’chemy to give away, and we are super-stoked! Valued at least $43.95, this trio of a shampoo, conditioner and leave-in treatment will have you pretty well sorted!
All you gotta do is sign up for our newsletter, and you’ll be in the draw. You’ll have the chance to win something like this – and it should last you for months. I’ve been using my shampoo and conditioner since mid October and feel like I’m only half-way through the bottles. I’m serious.
A word about Al’chemy
Al’chemy products are ingredient-rich, vegan, 100% natural and formulated without parabens, sulfates, ethoxylated and petrochemical cleansers, parabens, propylene glycol, silicones, phthalates, mineral oils, DEA and artificial colours, animal ingredients or animal testing. www.purist.co